The youngest members of the Boomer II generation in fact did not have the benefits of the Boomer I class as many of the best jobs, opportunities, housing, etc. Economic struggles including the oil embargo of 1979 reinforced a sense of narcissism and a focus on self-help and skepticism over media and institutions. ![]() This first post-Watergate generation lost much of its trust in government and optimistic views the Boomers I maintained. They came of age during the Vietnam War era and Civil Rights movements. These Boomers had good economic opportunities and were largely optimistic about the potential for the future and their own lives. Boomers are bounded into two segments: Boomers I (1946-1955) – The Leading-Edge Boomers In 2004, the UK Baby-Boomers held 80% of the UK’s wealth and bought 80% of all top-of-the-range cars, 80% of cruises, and 50% of skincare products. In North America and Western Europe, Baby-Boomers are widely associated with privilege, as many grew up in a time of widespread government subsidies in post-war housing and education, and increasing affluence.Īs a group, they were the wealthiest, and the first generation to grow up genuinely expecting the world to improve with time. In the western world, Baby-Boomers are the first generation to grow up with television.īorn after the 2nd World War, they are the second-largest generation in Western history (74.9 million of them in 2015) after the Millennials. ![]() Baby-Boomers (1946-1964) – The TV generation Here’s the break-down of the main generations and their socio-cultural context.
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